News
FOR IMMEDIATE RELEASE
Contact: Jonathan Casteel
marketing@mercurys.com | +1 425-636-8779
MERCURYS COFFEE CO. TO TITLE SPONSOR
U-11 UNLIMITED RACING GROUP HYDROPLANE TEAM
“MISS MERCURYS COFFEE”
- First coffee company to title sponsor a thrilling H1 Unlimited Hydroplane
- Bold red, black, and white “Miss Mercurys Coffee” team hits the lakes, rivers, and bays for the 2024 season, Seafair 75th anniversary weekend, and more
Bellevue, Wash., May 22, 2024 –-Mercurys Coffee Co. (www.mercurys.com) announced today its sponsorship of the U-11 Unlimited Racing Group Hydroplane Team, marking the first time a coffee company has ever title-sponsored and powered the exciting sport of hydroplane racing. The new partnership launches a fresh era of excitement and engagement for the beloved Seattle coffee brand.
“Similar to hydroplane racing, Mercurys Coffee Co. (www.mercurysracing.com) has a rich history and a passionate following in the Pacific Northwest,” said Morgan Harris, Founder of Mercurys Coffee Company. “We are excited to be part of the action and bring this sport to the forefront for new generations, not only here in Washington State, but nationally as well.”
Founded by Harris in 1998, Mercurys Coffee Co. has grown from a single drive-thru stand in Woodinville, Wash., to 12 vibrant Seattle eastside locations (four more on the horizon) due to the dedication of more than 225 devoted team members. Focusing on exceptional products, sourcing the world’s top one percent of specialty coffee, crafting experiences, and supporting local communities, this new partnership aligns with Mercurys Coffee's mission of creating amazing moments and unforgettable connections.
Mercurys Coffee is now taking its community commitment further—over 200 mph, to be precise—as the title sponsor of the U-11 Unlimited Racing Group and its explosive, Miss Mercurys Coffee Racing U-11 Hydro.
“The name pays homage to the bygone days when most hydroplanes used the term, Miss,” added Harris, who grew up watching the rooster tails of Thunder Boats on the shore of the Columbia River in Kennewick, Wash., and Seafair in Seattle, Wash., with his dad, who is a hydroplane enthusiast. Our goal is to align the Mercurys Coffee Mission of Embracing People, Fostering Relationships, and Spreading Love – One Greeting, One Connection, One Relationship at a Time. We want to energize the community and bring the excitement back to this historic sport in a way that people can connect with it again, he added.
The Mercurys Coffee Co. sponsorship spans the entire 2024 H1 Unlimited Hydroplane Racing Season, including test runs and other races around the country. The season sanctioned by the American Power Boat Association (APBA) showcases the fastest and most spectacular racing boats in the world with key stops, including Guntersville Lake Hydrofest in Guntersville, Alabama, Madison Regatta in Madison, Indiana, Apollo Columbia Cup in Kennewick, Washington, Apollo Mechanical Cup on Lake Washington for the legendary Seafair Weekend in Seattle, and Bayfair in San Diego, California. Throughout the season, the sponsorship will feature a bold custom design on the team’s Miss Mercurys Coffee Racing U-11 hydro and the hauler, to introduce exclusive hydroplane racing-inspired coffee blends and Mercurys Coffee Racing swag, and offer other promotional events in select cities.
As for the U-11 Unlimited Racing Group, founders Scott and Shannon Raney established the team in 2011 in Cle Elum, Washington. Through the years, the team has become a fan favorite in the H1 Unlimited circuit, garnering numerous high points and heat wins, among other notable accomplishments. Behind the wheel of the Miss Mercurys Coffee Racing U-11 boat is Jamie Nilsen, an ace driver with an impressive career, including multiple world speed records and championship titles.
The sponsorship of U-11 Unlimited Racing Group is just one of the many ways that Mercurys Coffee Co. is making a positive impact by delighting the community that it serves. As the H1 Unlimited Racing series unfolds, fans can look forward to enjoying even more special “coffee moments” driven by quality, community, and passion. More information about Mercurys Coffee Co. is available by visiting mercurys.com.
ABOUT MERCURYS COFFEE CO.
Established in 1998 by Morgan Harris, Mercurys Coffee Co. creates exceptional experiences through coffee while prioritizing people and relationships across its 12 Eastside locations in Washington State. Over the years, Mercurys Coffee Co. has attracted a loyal following for unprecedented quality, going above and beyond and exceeding expectations, earning many awards, including Evening Magazine’s “Best of Western Washington,” “Best of Kirkland,” and “Best of 425 Magazine.”
For Immediate Release: 3/28/2023
Unlimited Racing Group has partnered with Legend Yacht Transport to serve as the title sponsor of the U-11 Race Team at select races this season.
Cle Elum, WA, March 28, 2023 - Unlimited Racing Group welcomes back Legend Yacht Transport as title sponsorship for select races this summer. Legend Yacht Transport is excited to return to the world of Unlimited Hydroplane racing as the title sponsor for the U-11 Unlimited Hydroplane. Legend Yacht Transport will be the title sponsor for Unlimited Racing Group’s U-11 hydroplane at Guntersville, AL, Madison, IN, Tri-Cities, WA and San Diego, CA.
Legend’s CEO, Dave Holley said, “having been involved in the sport in one fashion or another since 2009, I am pleased that our company, Legend Yacht Transport, will once again be on the livery of the U-11 team. With the new H1 Unlimited shootout format, we are happy our brand will receive more time on the water in front of the fans. The U-11 boat has consistently performed in years past and we know from experience that the team has what it takes to represent our company in a professional and dedicated manner.”
Jamie Nilsen, driver of the U-11 Legend Yacht Transport said “Dave Holley is a champion of boat racing at every level and we are happy he is back with our team this season. The team and I are ready to get out on the water and compete this summer for Legend Yacht Transport.”
Unlimited Racing Group’s co-owner Shannon Raney says, “We are very excited to represent Legend Yacht Transport at select races during the 2023 season. Legend Yacht Transport is one of the fastest growing premier yacht transportation companies in the world and we are proud to be able to represent their growing brand while we race across the United States. It just makes sense to be working with a company that is an emerging force in the marine industry.” The U-11 and driver Jamie Nilsen will kick off the season June 24th and 25th on Lake Guntersville for the Guntersville Lake Hydrofest.
Legend Yacht Transport Company Information: Legend was setup in November 2021 bringing together leading professionals from the yacht transport industry. Their focus is on offering turnkey solutions to clients with early nominations of ships whilst offering class leading service levels. As an independent, trusted partner for some of the world’s leading manufacturers, yacht owners & racers they provide specific transport solutions for yachts of all types and sizes. Their loadmaster team has global experience and are capable of handling even the most delicate or bulky yachts and their cradling systems are safety proven and backed by Class A yacht Transport insurance.
In addition to their on-deck charter shipments, for smaller craft they offer inhouse liner solutions with reputable carrier partners as out of gauge (OOG) & Break bulk (BB) cargo on container vessels and as Roll on Roll off (RORO) on RORO vessels.
Simply put, they have a solution that will make sure your shipment arrives on time, on budget and one that exceeds your expectations. So far in 2022, they have shipped over 300 boats on liner services and over 14000 square meters of yachts on their charter sailings.
About Unlimited Racing Group: Unlimited Racing Group owns and campaigns the U-11 Unlimited Hydroplane as a part of the H1 Unlimited Hydroplane Racing Series. We race at community events around the United States, with speeds up to 200 mph. Unlimited Racing Group LLC was founded in 2011 and is based in Cle Elum, WA.